The Future Of Content Marketing: The Story
Content has been king for more than a decade now, but proliferation has diluted much of the monarch’s might. And when a king’s rule becomes irrelevant to his people, expect a transition of power. In...
View ArticleEmpathy And Collaboration: The Lucky Cards Of Customer Success
If marketing were a high-stakes poker game, internal collaboration would be your hidden ace. Customer-centric marketing relies on sales, marketing, and customer service speaking with one voice, and for...
View ArticleFive Critical Traits For Future Marketers
The next five years will transform marketing in ways we’re only beginning to imagine, and the marketer of the future will need certain characteristics to thrive in this new and shifting environment....
View ArticleMarketing Today: Stand Still And You’ll Be Left Behind
If you’ve ever seen the ‘80s classic film, “Ferris Bueller’s Day Off,” you may remember this line: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” The...
View ArticleDeliver Customer Experience In One Language
Imagine this scenario: You go into a store to buy milk and the signs are in English, the currency is a Krone, the clerk speaks to you in Russian, and the cashier is asking for your money in Tagalog....
View ArticleCustomer Intelligence Tools: Why You Need Them
Companies of all sizes rely on customer relationship management tools to automate sales processes and manage customer contact information, and these days many are making the transition to cloud-based...
View ArticleDeliver Great Customer Experience: Assessing What’s Broken And How To Fix It
When it comes to serving B2B customers, a customer-centric focus is just as critical as it is when dealing with retail customers. However, challenges often arise simply because the B2B customer journey...
View ArticleSoftware Essentials For Superior Customer Experience
No matter what type of business you’re in, you need to provide a superior customer experience that will create customer loyalty and retention. One of the smartest ways to do this is to invest in...
View ArticleVital Customer Experience Lessons B2B Can Learn From B2C
While B2B companies and B2C companies both aim to convert potential customers into paying ones, the way they handle their customers is often quite different. There are many reasons to account for the...
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Connected For Purpose: What Total Digital Transformation Looks Like
Every organization is, in essence, a single entity comprised of connected segments. Much like a caterpillar, each segment must move in accord with the rest of the body to advance. We can look at a...
View ArticleStrategic HR Tech Transforms Business [VIDEO]
Moving to digital HR is imperative for companies today. The most recent Global Human Capital Trends report from Deloitte confirms that it’s a top priority for 74% of executives surveyed worldwide. “It...
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5 Ways To Engage Your Customers On Social Media
A killer social media presence enables your company to connect with consumers in real time. And your customers are already there waiting for you: according to the Pew Research Center, 65 percent of...
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Making Customer Relationships Stick
Are your customers sticking with you because they want to, or because they feel locked in? In the past, sales-oriented organizations simply assumed that their customers stayed satisfied. Any who...
View Article10 Tips To Generate Leads With Blogs
By creating an online presence, you’re showing the world all that you have to offer — and if you do it effectively, your blog will generate more leads than you’ve ever imagined. Here are ten steps to...
View ArticleCreate Engaging Content: 5 Actionable Tips
Unless you’ve been living under a rock, you know content is a big deal right now. From social media to blogs and product descriptions, content is everywhere. In fact, content is so prevalent that some...
View ArticleSay Something Valuable – Or Don’t Say Anything At All
My mom always said “if you don’t have anything nice to say, don’t say anything at all.” In our world of digital marketing, I want to update this old phrase. Instead of nice (even though we still should...
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Too Small To Think About Risk Management? Think Again
Companies of all sizes put a great deal of focus on running the business, finding new customers, making sure needs are met, and doing what it takes to grow as cost-effectively as possible. But many...
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How To Recruit And Retain Millennials
Sheltered and entitled, or flexible and goal-oriented? Millennials have a poor reputation as members of a high-maintenance, self-focused generation. But senior business leaders, like Jason Wingard at...
View ArticleNo Time To Hang Up Your Cape, Superhero—The Work’s Just Started
The customer’s journey and the brand hero Your prospect is now a customer, but you are hardly out of danger. Now’s the time when the work really starts, and if you do it right you’ll reap rewards for...
View ArticleHow Can You Save The Day If They Can’t Find You?
The buyer’s journey and the conversion hero Your prospects have a problem, and they are out there looking for a solution. They want that hero who makes their business challenges go away easily. Are...
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